Target Audience Research

These following questions are the questions and results we asked our target audience for the research into horror films:

What gender would you prefer the main protagonist to be?

What key conventions do you look for in a horror trailer?

What setting would you prefer a horror film to be set in?

What style of horror do you prefer?

What type of villian would you like to see in a horror film?

We also asked people that matched out target audience, "what features in a trailer attract you to a film?"  They mainly responded with a strong story line, "jumpy bits" and good characters.

Our final question was, "if you could name one thing that makes you want to watch a horror film what would it be?"  In the main, the repsonses we got were: suspense, a good story-line and that the trailer has to look scary.