The Grudge 2 Trailer

I chose this trailer because I particularly like the short takes and cuts, which makes the trailer feel intense and edgey. The blackouts inbetween the takes emphasises it even more.

I also liked the black lines and crackling sound over the shot, this breaks up the shot making the viewer more intrigued. The combination of the short takes and the break ups keeps the viewer interested.

The genre of the trailer is horror, this is clear through the colour schemes throughout the trailer. The use of black and red is emphasised by the white background, which is symbolic in the horror genre. Red representing blood and black representing death. The use of short scenes and blackouts are used more frequently as the trailer progesses, to make it feel more fast paced and tense.

The name of the film is only featured twice in the trailer, once at the beginning and once right at the end. It is red writing on a black background, classic horror colours. It is only featured at the beginning and the end of the trailer because, studies have shown, an audience will find the beginning and the end more memberable than the middle area. Therefore, when the film is released the audience will have remembered the name and what they thought of it, even if they cannot remember everything in the trailer.

The production values are indicated in the trailer for this film, for example it uses one big 'star', Sarah Michelle Gellar, in the movie that will attract her fans. She is featured in the trailer but her name is also in the middle of the screen at the end. The directors name is also on the penultimate screen, along with the producers and writers. The quality of the special effects and the trailer itself, indicates that the it had quite a high budget. An example of the special effects is, when the 'grudge girl' appears out photograph in the dark room.

There isn't any music in the trailer for The Grudge 2, it is more of a 'humming' throughout the trailer. To build tension and pace it gets louder and sometimes a beat from a drum is put in to emphasise the pace. The use of dialogue is what the trailer revolves around, not music. The humming and beat does create a crescendo, however, the length of the scenes also contributes to the tension. There is no voice-over in this particular trailer, it is presented through inter-titles throughout the trailer. The rest of the explanation of the narrative and introduction is done through the use of dialogue from the main characters.

The inter-titles give the audience a glimps of what the film is about and leaves the audience wanting to know more. It uses devises like, breaking up sentences into clauses with dialogue between them. The dialogue will still be related to what the inter-titles have said, so it doesn't cause confusing but it also emphasises the inter-titles. The name of the movie is featured twice in the trailer, once right at the beginning and the second time right at the end, using the inter-titles to reinforce the important information that is given to the audience.